Isabel Batteria

Digital Strategist / Senior Copywriter

BBDO Puerto Rico / Omnicom Media

2023-2026

 

• Copywriter and digital strategist for FirstBank (products: credit cards, personal loans, brand, Money Express)

• Digital strategist for the Puerto Rico Department of Housing’s CDBG programs

• Copywriter, content creator, social media manager, proofreader (Evertec, Bacardí, PepsiCo products—Pearl Milling Company, Lay's, Tostitos, Isleño Chicharrón, Doritos)​

 

Senior Copywriter / Translator

Arco Publicidad

2020-2023

 

Copywriter, translator, and proofreader for AbbVie (pharma), including adapting materials for the Puerto Rico market, managing external translators, and using Veeva Vault PromoMats. Other brands: Berríos, KFC, Pizza Hut, Taco Bell, IHOP, AES, Humana

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Freelancer

2017-present

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In-agency and remote freelance language professional for advertising agencies such as DDB Latina Puerto Rico, Badillo Saatchi & Saatchi, TBWA San Juan, Arteaga & Arteaga, etc., and non-advertising clients such as Lingovox Translation Studio, National Network to End Domestic Violence, and the Center for Puerto Rican Studies of CUNY. Brands: T-Mobile, Nissan, Kia, Hershey, Bristol-Myers Squibb, GSK, Walmart, MMM (Medicare Advantage plan), etc.​

 

Senior Copywriter / Translator

Arteaga & Arteaga Advertising

2015 - 2017

 

• Translate and adapt JCPenney's circular and other promotional materials for the Puerto Rican market and local consumer laws

• Achieve contract renewal for twice the time of the first contract and decrease client's explanatory notes

• Create retail campaigns and copy, and write social media content for DDR Corp.

• Conceptualize campaigns, activations, and promotions for Metro

• Copyedit translations for pharma clients

 

Freelance Copywriter, Proofreader, and Translator

Badillo Saatchi & Saatchi

2013 - 2015

 

• Write content for digital media and social networks, for clients such as Toyota, Lexus, Scion, Trident, and Pantene

• Translate and proofread text in Spanish and English (directed to the USVI market)

• Perform data entry tasks in CMS to create and update web pages

 

Proofreader / Translator / English Assistant Editor / Social Studies Assistant Editor

Grupo Santillana

2008 - 2014

 

• Proofreader  (2008-2009, 2012-2014): Proofread style and grammar—in English as well as in Spanish—for more than 100 school textbooks and literary publications, according to the rules of the Real Academia Española and in-house models. Offer linguistic consultation and recommendations to editors

• English Assistant Editor (2010-2012): Edited the publisher's English textbook, workbook, and teachers' guide for 9th grade, later chosen by Richmond-Hill as part of its middle-school series with worldwide distribution. Oversaw translation and edited a series of Social Studies elementary school textbooks in English (Yabisí Social Studies 4, 5, and 6). Developed and edited interactive activities for an elementary school textbook series, putting into practice my knowledge of HTML commands

• Social Studies Assistant Editor (2012): Edited the publisher's Social Studies world history textbook for 9th grade Historia y geografía del mundo

 

Copywriter and Producer (Promotions Department)

Telemundo de Puerto Rico

2007 - 2008

 

• Wrote and produced television ads for the channel's programming

• Worked under pressure to produce daily ads

• Directed the announcer during the recordings

 

Spanish Interpreter

Language Line Solutions

2006 - 2007

 

• Did over-the-phone interpretation for private and governmental companies and their Spanish-speaking clients

• Was repeatedly commended by supervisors for excellent customer service and precision in interpreting

 

Associate Editor

J2 Entertainment Group

2005 - 2006

 

• Wrote, edited, and proofread articles for the magazine En Conexión

• Planned themes, articles, and subjects for each issue

• Maintained communication with contributors

• Supervised each issue's layout and design

 

Copywriter

R-G Financial Corporation

2005 - 2006

 

Wrote articles, press releases, scripts, and copy for print ads, with a strong focus on mortgage topics

 

Copywriter

Lopito, Ileana & Howie

2005

 

Created and proofread copy for television, radio, and print ads in Spanish and English for Puerto Rico and USVI markets, for clients such as Cingular Wireless, Budweiser, Infiniti, Glaxo SmithKline, UBS Financial Services, JCPenney, Maybelline New York, and the Puerto Rico Milk Industry

Listen to the radio ads I wrote while at LIH on my Soundcloud profile.